Volvo Set To Launch Massive UK Ad Campaign For C30

In the 2006 Paris Motor Show, Volvo unveiled their small car to date - three-door, four-bed C30 hatchback. The car also became one of the reasons for " Volvo & quot; returned to Montreal in 2007 Auto Show. Currently, the C30 is about to be launched in the United Kingdom and the Volvo is going to begin their largest advertising campaign in more than ten years.
The Volvo C30 is aimed at the younger generation of car buyers, and said the advertising campaign will be aimed at that age. In C30 needs all he can give impetus especially since it goes against the popular brands, such as Alfa Romeo, Audi and Volkswagen.
The advertising campaign, now regarded as one of the most radical steps that Volvo has taken in recent memory. A national advertising campaign, it seems that " Volvo & quot; has pulled all the stops to give significant momentum going into the C30 British car market. Volvo " & quot; will be with us " What do you think? & quot; Stroke tag in their advertising campaign, which will include television, print, outdoor and digital media. In the campaign will be held on May 4, and the first to assess public opinion on motorists on the Volvo C30.
The first 18 days after the announcement of the campaign will see Volvo " covering various means, so as to contribute to C30. After that the initial bursts, Volvo and then to proceed with the development over a period of four and a half months of advertising in the special functions of the model, the Volvo C30. In these ad campaigns, one of the attributes of the C30, which will be allocated its fuel efficiency. This is, of course, aimed at car buyers, concerned that the growing threat of global warming. Its small size, with the C30 good fuel economy also allows the vehicle to move around the city areas.
Anita Fox, head of marketing communications for the UK touts Volvo C30 at the start of the boldest advertising strive all the Volvo. Council Volvo C30 launch marks the most radical marketing campaigns ever. It has been designed to captivate much younger, savvy marketing, target audience, and clear of the traditional values " Volvo & quot; that are not relevant to this audience ", said Fox.
The ad campaign for descending on water can be likened to & quot; Volvo " when the clutch engaged for then it frees up the engine capacity. The same can be said of the campaign, which is being launched will unleash the power of advertising Volvo. In the advertising campaign will begin with a 10 second television ads, and then a 20 second ads will appear throughout the UK. At the same time, Volvo will also use color printing ads will be placed on individual daily, weekly and monthly publications. Outdoor posters will also be used to promote the development of Volvo C30. All this will encourage consumers to visit the Volvo Freewill site, which will be required to publish their comments on the C30. nohemi henry



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